Trybe Fitness App
Trybe is a fitness application that enables CrossFit coaches to build an online community (a trybe), around their programs. Athletes can join trybes to access their Workout of the Day (WODs), connect with the community, and track their progress. For this project, I worked on multiple phases and iterations with the CEO/Founder and 3 developers to increase likelihood of users starting a workout and logging in their results after downloading the app.
Success Metric: Engagement & Retention
Platform: iOS and Android
Trybe is a fitness application that enables CrossFit coaches to build an online community (a trybe), around their programs. Athletes can join trybes to access their Workout of the Day (WODs), connect with the community, and track their progress. For this project, I worked on multiple phases and iterations with the CEO/Founder and 3 developers to increase likelihood of users starting a workout and logging in their results after downloading the app.
Success Metric: Engagement & Retention
Platform: iOS and Android
Trybe is a fitness application that enables CrossFit coaches to build an online community (a trybe), around their programs. Athletes can join trybes to access their Workout of the Day (WODs), connect with the community, and track their progress. For this project, I worked on multiple phases and iterations with the CEO/Founder and 3 developers to increase likelihood of users starting a workout and logging in their results after downloading the app.
Success Metric: Engagement & Retention Platform: iOS and Android

Design Process





The Redesigns
Workout View
Workout View

Timer View
Timer View

Log Results View
Log Results View

The Impact
The Impact
New designs launched on 02/14/18
New designs launched on 02/14/18
New designs launched on 02/14/18
111% Increase in users starting a workout after dowloading app.
48% Increase in users completing and logging their workouts.
111% Increase in users starting a workout after dowloading app.
48% Increase in users completing and logging their workouts.
111% Increase in users starting a workout after dowloading app.
48% Increase in users completing and logging their workouts.
Iterations & Future Designs
