Couchsurfing Explore
Couchsurfing is an application that connect members to a global community of travelers. The current Search experience on Couchsurfing does a poor job of quickly introducing users, especially low-intent users, to the value and results they are searching for. For this project, I worked on multiple phases and iterations with the product and dev teams to improve the search experience and increase retention.
Success Metric: Engagement & Retention
Platform: iOS and Android
Couchsurfing is an application that connect members to a global community of travelers. The current Search experience on Couchsurfing does a poor job of quickly introducing users, especially low-intent users, to the value and results they are searching for. For this project, I worked on multiple phases and iterations with the product and dev teams to improve the search experience and increase retention.
Success Metric: Engagement & Retention
Platform: iOS and Android
Couchsurfing is an application that connect members to a global community of travelers. The current Search experience on Couchsurfing does a poor job of quickly introducing users, especially low-intent users, to the value and results they are searching for. For this project, I worked on multiple phases and iterations with the product and dev teams to improve the search experience and increase retention.
Success Metric: Engagement & Retention
Platform: iOS and Android
Design Process
The Designs
Original Designs
Original Designs
Redesigns
Redesigns
The Impact
New designs launched on 10/17/18
New designs launched on 10/17/18
New designs launched on 10/17/18
40% Increase in overall users using Search
Significant decrease in searches per user - users find what they need faster
40% Increase in overall users using Search
Significant decrease in searches per user - users find what they need faster
Next Steps
Next Steps
Next Steps
Next Steps
Next Steps
Based on data and users' feedback, two designs are up for the next iteration and will be A/B tested against each other.
Based on data and users' feedback, two designs are up for the next iteration and will be A/B tested against each other.
Based on data and users' feedback, two designs are up for the next iteration and will be A/B tested against each other.
Based on data and users' feedback, two designs are up for the next iteration and will be A/B tested against each other.
Based on data and users' feedback, two designs are up for the next iteration and will be A/B tested against each other.
Design 1: Reducing redundancy in titles. Emphasizing current city and clearly defining search categories in each card.
Design 1: Reducing redundancy in titles. Emphasizing current city and clearly defining search categories in each card.
Design 1: Reducing redundancy in titles. Emphasizing current city and clearly defining search categories in each card.
Design 2: Allows user to tap on the individual users and view specific profiles from the preview. Users can swipe to see extra profiles, and still have the option to view all results.
Design 2: Allows user to tap on the individual users and view specific profiles from the preview. Users can swipe to see extra profiles, and still have the option to view all results.
